Everything I create has to have my fingerprints on it.

I don’t want to make content just because content needs to be made. I don’t want to throw something together, post it, and call it finished. If my name is attached to it, I want it to feel like Kinfolk Wellin’ made this.

That’s what Wellin Worthy means to me.

It doesn’t mean everything has to be perfect. Perfect can get boring anyway. It means the work has to have effort, personality, intention, and something that makes it mine.

Whether it’s a blog, video, story, image, episode, or product, I want the Gang to know what they’re getting.

Something worth discovering.

Something worth supporting.

Something worth purchasing.

Most importantly, something I can stand behind.

I want Wellin Worthy to become a standard people recognize before they even see my name.

As long as I’m creating, that standard comes with me.

If Kinfolk made it, it better be Wellin Worthy.

Aight Gang.

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